Most Popular Winter Olympic Sports
Figure Skating is the most popular sport at the Winter Olympics
Here is a list of the popularity of Winter Olympic sports, based on a survey conducted just prior to the 2022 Winter Olympics in Beijing. There are a total of 16 sports on the program for Milano Cortina 2026, though this analysis by Ipsos does not include the new sport of ski mountaineering which was added for 2026. From 2002 until 2022, the sports at the Winter Olympic were unchanged.
| # | Sport | Popularity (%) |
|---|---|---|
| 1 | Figure Skating | 27 |
| 2 | Ski Jumping | 18 |
| 3 | Ice Hockey | 18 |
| 4 | Speed Skating | 15 |
| 5 | Snowboarding | 13 |
| 6 | Alpine Skiing | 10 |
| 7 | Freestyle Skiing | 10 |
| 8 | Short Track Speed Skating | 9 |
| 9 | Biathlon | 7 |
| 10 | Bobsleigh | 7 |
| 11 | Curling | 7 |
| 12 | Cross-Country Skiing | 6 |
| 13 | Luge | 4 |
| 14 | Nordic Combined | 3 |
| 15 | Skeleton | 3 |
Notes:
- These are the results of a 28-country survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 20,025 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, and 16- 74 in 23 other markets between December 23rd 2021 – January 7th 2022.
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Winter Olympic Games
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